BROOM STACKING CHAIR
Philippe Starck and Emeco came together to create a new chair that is reclaimed, repurposed, recyclable – and designed to last. The chair is made from 75% waste polypropylene and 15% reclaimed wood fiber that would normally be swept into the trash, “Imagine”, says Philippe Starck, “a guy who takes a humble broom and starts to clean the workshop and with this dust he makes new magic”. That’s why we call it Broom chair.
Emeco developed a new environmentally sound material built on a formula using 90% industrial waste, reclaiming plastic and wood fibers from the industry floors, materials that otherwise would end up in the landfill. Emeco calls this “Positive de-growth" – making progress without making waste. Broom was first launched in Milan in 2012.
1944- HISTORY OF THE EMECO
In 1944, Wilton Carlyle Dinges founded the Electrical Machine and Equipment Company (Emeco) in Hanover Pennsylvania utilizing the skills of local craftsman. During WWII the U.S government gave him a big assignment, make chairs that could withstand water, salt air and sailors. Make chairs lightweight and make them strong, build them for a lifetime. Aluminum was the obvious choice, engineered for practical purposes, designed by real people. Emeco named the chair with a number: 1006, some people call it the Navy chair. We still call it the Ten-o-six. Forming, welding, grinding, heat-treating, finishing, anodizing- just a few of the 77 steps it takes to build an Emeco chair. No one else makes chairs this way. No one can. It takes a human eye to know when the process is done right, and it takes human hands to get it that way. Our goal. Make recycling obsolete and keep making things that last.