Art Moderne or Streamline Moderne is a variation of Art Deco architecture that emerged in the 1930´s. Its designs are accentuated by curved shapes, long horizontal lines, and boat-like elements.
It first emerged from the work of the New Objectivity designers, a movement that was associated with the German Werkbund and German Bauhaus.
Art Moderne truly echoes the era of the early and mid 20th century. It expresses the energy of its technological advancements and experimental construction techniques.
Art Moderne design was featured at the World Fair of Chicago in 1933.
It was a favorite of the very wealthy because of its chic style. Also becoming a logical choice for the common homebuilder because they were easy and economical to construct. It later became known as "the smart style."
Much favored by Hollywood as well, it was used in movie sets designed by art directors such as William Cameron Menzies. In the film "Shall We Dance"(1937), Fred Astaire and Ginger Rogers, performed their "Walking the Dog" number on the boardwalk deck of a luxury liner. It was modeled after the French transatlantic ship Normandie in authentic 1930´s streamline style.
Many examples of Art Moderne still exist and can be seen today. From the charismatic Shangri-La Hotel on the Santa Monica coast, which appears ready to sail off into the sunset, to the entrance of Union Station, enticing travelers with the prospect of fast travel.